Archives for posts with tag: marketing

Now that I’ve taken a new job, I looked back and realized that I had poor follow through in keeping my blog updated. With that in mind, it is my new goal to not allow myself to waver in updates with more varied content, and I am now setting the goal of having at least 3 blog posts go out each week; ideally five. 

 

With that being said, this post is a little bit more of a personal anecdote combined with some tips on how to bring a small business higher up in the Google rankings. I would like to thank Forbes Magazine for the reminder of how local SEO actually helped me as a consumer and not a business.

 

When I moved to the Fox Cities back in January, I knew nothing about the area. I had passed through the area while driving to school and coming home, but I never took the time to stop and learn what was here. Since I hadn’t met many people in the area, whenever I wanted something, I put my trust in the all knowing machine that is Google. When searching simply Mexican Restaurant or Italian Restaurant, it brought up so many places I never would have driven past, or even near, with my daily commute. Between seeing an online menu and reviews, it significantly helped me figure out what places I wanted to try. Google was great in helping me get a better idea of what the local flavor was, and help spread the word of my awesome experience. You never know who will become your next brand evangelist; make sure that they can find you online so they can spread your word offline.

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Many have tried to document and categorize features for what it means to go viral.  These documentations include pictures, catch phrases, and how easy it is to share the object.  However, Mashable is rolling out something that may shake the very foundation on how things go viral.  They just released an app that claims to predict what internet trends will go viral and will email the user.  What does this mean for something going viral and the social media users?

 

Timing is one large aspect that many users gain if they are notified as something goes viral.  Usually an article or a video takes time to reach critical mass, but if the predictor works as intended, each user will be notified right as the application determines if an object will be viral.  Summing that up, we can reduce time for everyone to understand a trend and for it to become an internet meme.  This could bode well for places like Reddit where /r/adviceanimals constantly hit the front page, or even on Facebook in helping understand what people are posting or commenting.

 

However, something this amazing cannot come without a con.  Because it will be run by an algorithm, there will be ways to game the system to get articles artificially inflated and maybe give something exposure it does not deserve.  If people figure out how to abuse the algorithm, they can bring linkbacks to their sites in order to increase viewership and ad revenue from application emails instead of genuine shares. 

 

Due to a partnership with Samsung, the Mashable app is available on Galaxy SIII, S4, and Note 2.  It may extend out to other devices soon, but as it initially rolls out, these devices will be the prototypes that could pave the way of the future.  What are your thoughts on a program that can turn the future of viral into a system?

 

(Original article can be found here http://mashable.com/2013/08/15/mashable-velocity-android/ )

What is better than creating a product that people are willing to purchase?  Creating a free product that people get so attached to that they want to give money back to the creator.  The concept of freemium has been around for quite some time, but has taken some new steps to getting into the limelight.  With companies creating free blogs around their material and some games adopting a freemium concept to increase profits, I would like to argue that freemium is a viable business model that can work in many circumstances.

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Freemium plays well with the “try before you buy” mantra.  You have a chance to see what someone is offering and see if you like it before you dedicate to the product.  This can be done with a company’s service, like looking at Steve Van Remortel’s blog with Stop Selling Vanilla Ice Cream.  He uses his blog to help share his insights with business strategy in a no commitment setting, but also offers a book and strategic management services for anyone who is interested past his free advice.  Credibility is built by seeing the product offering and catching glimpses on how it work and from comments the post generates.  Overall it is a strong strategy for trying to push a name out to the greater populace.

Freemium is even better known in the gaming realm.  Facebook has helped to host many freemium games, with Farmville being one of the most successful.  While Farmville may be popular and have people wanting use their hard earned money to buy in game features, it does not quite generate the same momentum as a different internet sensation.  Riot Games has one of the strongest freemium models with their signature game League of Legends.  League is a multiplayer online battle arena game where players face off against each other to try to destroy the opposing team’s nexus.  It has over 100 different choices of playable champions, with ten free ones rotating each week.  Players can use in game points to unlock champions for good, or players can purchase champions to permanently add them to the roster.  Players can also purchase alternate arts or skins for the champions they love.  The entire game can be played by anyone for free, yet Riot has created a product in which people willingly pay money for things they could have gotten for free.  If that isn’t dedication and love for a product, I’m not sure what is.

What are your thoughts on freemium?  Do you see it as a marketing fad that will die off in a few years or a viable strategy that more companies will adopt in the future?